Google Analytics Events

Events from Kommo deals to Google Analytics 4: a lead, a pipeline stage or a payment with its value – reports show which channels bring sales, not just visits.

Ask about the widget

The widget is being prepared for release. Message the bot – we will let you know when it is out and connect you first.

What it does

Purchase with value

A deal is paid – GA4 gets a purchase event with the deal amount, and revenue shows up by traffic source.

Stages as events

A new lead, qualification, a contract – each pipeline stage can go as its own event with the name you set.

Tied to the visitor

The client_id from a deal field links the event to the visitor's website session – the site and CRM funnel become one.

Salesbot and Digital Pipeline

The event is sent by a Salesbot step or a pipeline stage action, with no manager involved.

How to set it up

Install the widget and paste a Kommo long-lived token into its settings.
Paste the GA4 data stream ID and the Measurement Protocol API secret.
Set the deal field that holds the client_id.
Choose the events for pipeline stages and payment.
Move a test deal to a stage and check the event in GA4 DebugView.