All integrations

Coming soonSales and adsWorks inKommo

Google Ads Conversions

Conversions from Kommo deals to Google Ads: a lead, a pipeline stage or a payment goes as an offline conversion with its value – ads learn from real sales.

The widget is being prepared for release. Message the bot – we will let you know when it is out and connect you first.

What it does

Payment as a conversion

A deal is paid – Google Ads gets a Purchase conversion with the deal amount, so campaigns optimise for revenue, not clicks.

Pipeline stages

A qualified lead, a meeting or a contract – each stage can become its own conversion action in Google Ads.

GCLID from the deal

The click ID is kept in a deal field – the conversion is tied to the ad the customer came from.

Salesbot and Digital Pipeline

The event is sent by a Salesbot step or a pipeline stage action, with no manual file uploads.

How to set it up

  1. Install the widget and paste a Kommo long-lived token into its settings.
  2. Connect your Google Ads account and choose the conversion actions.
  3. Set the deal field that holds the GCLID.
  4. Choose the stages and the value to send conversions with.
  5. Move a test deal to a stage and check the conversion in Google Ads.

Works together with